Honda - Wikipedia. Honda Motor Co., Ltd.(. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products. Since 1. 98. 6, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2.

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Honda HA- 4. 20 Honda. Jet, which began production in 2.

Honda has three joint- ventures in China (Honda China, Dongfeng Honda, and Guangqi Honda). In 2. 01. 3, Honda invested about 5. US$6. 8 billion) of its revenues in research and development. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1. 93. 7, with financing from his acquaintance Kato Shichir. Its chain- driven rear wheels pointed to Honda's motorcycle origins.

In 1. 98. 6, Honda introduced the successful Acura brand to the American market in an attempt to gain ground in the luxury vehicle market. The year 1. 99. 1 saw the introduction of the Honda NSX supercar, the first all- aluminum monocoque vehicle that incorporated a mid- engine V6 with variable- valve timing. Kawamoto was selected over Shoichiro Irimajiri, who oversaw the successful establishment of Honda of America Manufacturing, Inc. Both Kawamoto and Irimajiri shared a friendly rivalry within Honda, and Irimajiri would resign in 1. Following the death of Soichiro Honda and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off- guard by the truck and sport utility vehicle boom of the 1. Japanese media reported in 1. Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors, who at the time was a larger automaker by volume and flush with profits from their successful Pajero and Diamante.

The most shocking change to Honda came when Kawamoto ended Honda's successful participation in Formula One after the 1. Mitsubishi as well as the desire to create a more environmentally- friendly company image. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, M. As of July 2. 01.

Honda and Acura vehicles sold in the United States were built in North American plants, up from 8. This shields profits from the yen's advance to a 1. Honda Racing Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India. It's thought around 2. Leadership. Products.

Automobiles. Honda CR- Z, the first sports coupe hybrid to come with a six- speed manual transmission. Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR- V, CR- Z, Legend and two versions of the Odyssey, one for North America, and a smaller vehicle sold internationally. An early proponent of developing vehicles to cater to different needs and markets worldwide, Honda's lineup varies by country and may have vehicles exclusive to that region. A few examples are the latest Honda Odysseyminivan and the Ridgeline, Honda's first light- duty uni- body pickup truck. Both were designed and engineered primarily in North America and are produced there.

Other example of exclusive models includes the Honda Civic five- door hatchback sold in Europe. Honda's automotive manufacturing ambitions can be traced back to 1. Honda T3. 60, a kei car truck built for the Japanese market. In 1. 96. 5, Honda built a two- door commercial delivery van, called the Honda L7. Honda's first four- door sedan was not the Accord, but the air- cooled, four- cylinder, gasoline- powered Honda 1. The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two- door hatchback built. That was the Honda N3.

Kei car that was adapted for international sale as the N6. The Civic, which appeared in 1. N6. 00 also had a smaller sibling that replaced the air- cooled N3. Honda Life that was water- cooled. The Honda Life represented Honda's efforts in competing in the kei car segment, offering sedan, delivery van and small pick- up platforms on a shared chassis. The Life Step. Van had a novel approach that, while not initially a commercial success, appears to be an influence in vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front- wheel- drive powertrain. As Honda entered into automobile manufacturing in the late 1.

Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, it appears that Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products, like the Accord and Civic (with the exception of its USA- market 1. Passport which was part of a vehicle exchange program with Isuzu (part of the Subaru- Isuzu joint venture)), have always employed front- wheel- drive powertrain implementation, which is currently a long held Honda tradition. Honda also installed new technologies into their products, first as optional equipment, then later standard, like anti lock brakes, speed sensitive power steering, and multi- port fuel injection in the early 1. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain Acura, and was also evident with the all aluminum, mid- engined sports car, the Honda NSX, which also introduced variable valve timing technology, Honda calls VTEC.

The Civic is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second- longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla, introduced in 1. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.

Honda produces Civic hybrid, a hybrid electric vehicle that competes with the Toyota Prius, and also produces the Insight and CR- Z. In 2. 00. 8, Honda increased global production to meet demand for small cars and hybrids in the U. S. The company shuffled U. S. Also in 2. 00. Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors. Honda's 9th generation Civic also won the Car of the Year award based on a public survey held by Pak.

Wheels. It is reported that Honda plans to increase hybrid sales in Japan to more than 2. The five models are: 2. Honda Insight (5.

By 2. 00. 6 this figure had reduced to around 5. Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan . The campaign was hugely successful; the ads ran for three years, and by the end of 1. Honda had sold 9. Competing explanations have been advanced to explain Honda's strategy and the reasons for their success. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.

As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U. S. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways. Prahalad in 1. 98.